Marketing skills in food and drink have declined during the pandemic, says the Chartered Institute of Marketing Food, Drink and Agriculture Sector Interest Group.
While most drinks businesses cite digital as being integral to their business, most feel like they're behind the curve and that the industry as a whole lags behind others, according to a new report.
Personalisation in drinks has been talked about for years: yet we’re only now starting to see fully tailorable liquids and the era of truly personalised ‘drinks on demand’ and ‘drinks as a service’ is still emerging.
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers.